How can an airline use NDC optimally to bring down distribution costs?

In a world where the travel sector has been battered by strict lockdown and curfews, it makes sense for airlines to look for ways to cut back on costs and return to profitability. Here, we argue that the best way to do so is by teaming up with multiple NDC partners to break the monopoly of the GDSs and distribute rich content at reasonable distribution costs.

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